Rationale

This illustration depicts a cheese seller that decides to scam his audience in order to gain profit for himself. He lets the audience believe that the moon is made out of cheese while claiming that his normal cheese are actually the best quality moon cheese.

I decided to illustrate my story in a way that the audience views my story in first person, as if the cheese seller is directly persuading them to buy the cheese. I found this to be a more interesting method for the audience to engage with my story.

My palette consists of mainly dark colours to successfully build a mysterious aura. To make a connection between the moon and cheese, I decided to only use light colours.

In terms of media style, I decided to create my story through illustrator. I like the clean-cut images that illustrator produces and it fits in quite nicely with New Scientist style.

As for composition, the moon, cheese seller and shack are the largest component in my story, as I wanted the audience to focus on these images to find the relation between these images and unpack the story.

I wanted to convey to the audience that the business is dodgy through imagery. Instead of positioning the cheese seller in a shop, I found that a painted sign and shack is much more unprofessional. I also played around with the expression on the seller's face, giving him a sly expression. I also added a sack of money to convey the deceitful lies are working.